- Core problem: AI memory alone creates context collapse — it recalls fragments but can’t reason across them. A 3-layer Context Stack turns scattered facts into structured, business-specific knowledge your AI uses before every response.
- Layer 1 — Identity Context: Who you are: business model, ICP, positioning, constraints, voice. Ensures advice is specific to your segment, not generic.
- Layer 2 — Operational Context: What you’re doing now: current priorities, active projects, key metrics, decisions in progress. Prevents stale or irrelevant recommendations.
- Layer 3 — Relationship Context: How you want the AI to behave: preferred output types, pushback level, roles (e.g. Strategy Partner vs Content Partner). Makes the same model act differently depending on the task.
- Maintenance: Weekly 10-minute update for operational context; monthly review for identity context. Stale context is worse than none.
Entities: Ayush Poddar, StartupGTM