• Disruptive Pricing Strategy: Clarify is gaining market share by offering its core CRM product for free, challenging established competitors like Salesforce and Hubspot.
• Monetization through Add-ons: The company focuses on generating revenue through premium integrations, advanced analytics, and …

• Framing: Pricing is a go-to-market decision, not a math problem — it shapes sales speed and expansion.
• Framework: “Waterfall” decision tree routes founders through four questions to choose between seat-based, usage-based, outcome-based, or platform pricing.
• Key trap: Most founders …

• Scope: Analyses conversion patterns across 200 software products.
• Core finding: Freemium vs free trial is the wrong question — neither model alone maximises conversion.
• Benchmarks: Provides actionable conversion benchmarks and monetisation strategies for SaaS founders.

Entities: Kyle Poyar, Growth …