Social Media

Nothing Goes Viral by …

  • The article challenges the myth of “accidental” virality, arguing that viral success is a result of intentional design and engineering.
  • It identifies three core pillars of virality: the product’s inherent “shareability,” the distribution strategy, and the psychological …

The Reddit Strategy …

  • Context: Reddit has become essential for brand reputation and customer acquisition in 2026, driven by AI citations and Google’s licensing deal.
  • Strategy: Listen first, build karma credibility through genuine participation, then create content authentic to Reddit culture.
  • Warning: Spam tactics …